Private Label - Italy

Lidl Italia Promotes Brand In Warner Bros Movie

Lidl Italia is investing in innovative marketing, with the aim of reaching an increasingly wider audience, using the power of film. The retailer recentl...

Italy's Unes Opens Store Dedicated to Private Label Brand

Italian grocery retailer Unes has opened its first store entirely dedicated to its premium private label brand Il Viaggiator Goloso (The Gourmet Traveler)....

Eurospin Opens Private Label Christmas Pop-Up Shop In Rome

Italian discount supermarket chain Eurospin has opened a temporary store at Rome’s Termini railway station to celebrate the holiday season. The sh...

Lidl Launches New Free-From, Organic Lines In Italy

Discounter Lidl has launched a new range of own-label free-from and organic products in Italy, just-food.com has reported. The range will in...

Italy's U2 Expands Premium Private-Label Line

Italian retailer Unes has expanded its premium private-label offer with the introduction of the new Il Viaggiator Biologico brand. Unes has already been...

U2 and Conad Cheapest for Private Label in Italy, Study Finds

U2 and Conad are the cheapest food retailers in Italy for private label products, according to a survey by consumers association Altroconsumo. Esselunga a...

Pam Panorama Launches New Private-Label Line

Italian retailer Pan Panorama has introduced Semplici e Buoni, a new private-label range of products designed for specific dietary needs. The range cons...

Italian Sales Of Private Label Products Increase In First Half

During the first seven months of 2016, private label products recorded an increase in sales of 1.8% in value and by 0.9% in volume, a study has found. A...