Italian supermarket chain Crai saw a one per cent growth of its private label in 2014, in contrast to the overall trend, reaching a 19 per cent market share.
The Premium Piaceri Italian line, focused on excellence and typical regional products, registered a particularly positive performance.
The retailer ended 2014 with a turnover of €4.8 billion, representing an annual growth of 24 per cent. Over the past year, Crai opened 323 new sales points in the food segment and 270 in the household hygiene and personal care segment.
For 2015, Crai is planning to expand territorial coverage, both in Italy (over 3,000 sales points) and abroad, where the retailer is present with 160 stores in Switzerland and Malta.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
