Supermarket chain Jumbo, based in The Netherlands, has extended its Jumbo & Jamie Oliver range of additive-free ready meals.
The retailer has added 13 new meal options to the range, with catchy titles such as ‘mighty’ spicy chicken drumsticks, a 'stunning' smoked mackerel salad or an ‘epic’ oyster-mushroom wok dish.
The new meals are promoted as healthy choices that are easy to prepare, and are made with ingredients that have been produced or sourced sustainably and responsibly, for example ‘new standard’ (slow growing) chicken and guaranteed MSC- and ASC certified fish.
The new range follows the launch of 30 Jumbo & Jamie Oliver branded ready meals in September 2016.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up to ESM: The European Supermarket Magazine
