A survey by research agency GFK has named K Plus as the favourite private label brand for Serbian consumers.
The K Plus products, which have been on the market for nearly 10 years, can be purchased at Idea, Roda and Mercator stores across Serbia. The range features more than 800 food items, as well as another 2,400 products of other brands from the food and non-food portfolio.
K Plus is the private label brand of Croatian retailer Konzum, and has been deployed across the region, in all the markets where the company operates (Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro).
In Serbia, where Konzum is represented through Mercator-S, customers are also offered exclusive private label brands such as “Ukusi moga kraja” (Tastes from my region) and Special Moments.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
