Discounter Kaufland says that it will have 'completely dispensed' with microplastics across its cosmetics and personal care ranges by the end of 2021.
The Schwarz Group-owned retailer has already eliminated microplastics from 160 private-label products, which from the end of February will be labelled with a 'Ohne Mikro-plastik' (Without Microplastics) seal.
This includes the products in the bevola Baby product range, for example, which are all 100% microplastic-free.
Kaufland began removing microplatics from its products back in 2013, due to their impact on the environment, it said.
"Now we want to go one step further and expand our definition – we do not use other non-biodegradable, synthetic polymers," said Kaufland purchasing manager Oliver Unruh.
Commenting on the use of the Ohne Mikro-plastik seal, Unruh added that the retailer wants "to create more transparency and make it easier for our customers to make a conscious purchase decision".
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine
