Discounters Lidl and Aldi have each taken five awards at a PLMA International Salute to Excellence awards event for the wine industry.
As part of the event, more than 250 wines from retailers in 16 countries were tasted and tested.
As well as Aldi and Lidl, Carrefour, Casino and Auchan in France; Tesco, Marks & Spencer, Asda, Waitrose, and Morrisons in the UK; Mercadona in Spain; Colruyt in Belgium; Albert Heijn and Jumbo in the Netherlands; Coop Italia and Despar in Italy; and Edeka in Germany were all named among the award winners.
Wines were judged on criteria that included appearance, taste, smell, and general impression.
“The role of supermarkets in the marketing of wine is growing more important, as shoppers seek good quality and good price,” said Brian Sharoff, president of PLMA. “The retailer’s private label has given consumers confidence that they can select top wines without paying a premium for branding.
“This year’s International Salute to Excellence gives recognition to those retailers who are doing an excellent job with their wines and encourages other retailers to match or exceed those standards.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
