Discount retailer Lidl has announced that its new clothing range, created by supermodel Heidi Klum, will be premiered on 7 September 2017 at New York Fashion Week.
The Heidi & The City clothing line, which was first announced in June, will be sold in over 10,000 Lidl stores across Europe and the US.
This is the retailer's first-ever fashion collaboration, as it aims to expand its offering of on-trend products at affordable prices.
Fashion Focus
The new collection includes jackets, tops, jeans, shoes and accessories, with prices ranging from €5.99 to €59.99.
“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Klum.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
