Lidl Italia has introduced two new product lines with the goal of promoting healthy nutrition.
The Bio Organic brand comprises products entirely of biological origin; while Free From is aimed at consumers who have an intolerance to gluten and lactose.
The two product lines consist of over 60 references including frozen, fresh and dried products, seasonings, wine and drinks.
All organic items feature an EU logo that certifies biological sourcing, while those without gluten are marked with the logo of the Italian Coeliac Association (AIC).
The two lines are aligned with some of Lidl’s most popular private label brands, such as Taverna Giuseppe for frozen pizzas, Merivio for dairy products and Italiamo for organic products.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
