Lidl Spain is reinforcing its commitment to consumer health by pledging to implement the Nutri-Score labelling system on all its products by 2026.
This system, which uses a colour-coded scale to indicate the healthiness of products, will make it easier for consumers to identify healthier food options, the discounter said.
Lidl has already implemented Nutri-Score on 50% of its private-label products and plans to expand it to all 1,700 SKUs in the coming years.
The Nutri-Score system's algorithm has recently been refined to improve its accuracy and consistency in classifying foods and providing nutritional recommendations.
Nutritional Transparency
Lidl added is taking steps to improve the nutritional transparency and shopping experience for its customers. In addition to implementing Nutri-Score, the supermarket chain is working to reformulate over 50% of its products.
This includes reducing salt and sugar content and improving the overall nutritional profile of its assortment.
Lidl has been actively addressing consumer demand for healthier food options. In 2020, it was the first supermarket in Spain to reformulate 10% of its private-label products. It has also set a goal of reducing sugar and salt content by up to 20% by 2025, aligning with the AESAN's NAOS Strategy.
Additionally, Lidl prioritises local, seasonal, and organic products whenever possible, it said.
Vemondo Expansion
To cater to consumers seeking conscious dietary choices, Lidl has expanded its vegetarian and vegan Vemondo brand. The supermarket chain has also promoted plant-based protein sources in its assortment, aligning with the Planetary Health Diet approach.
The discounter is a major buyer of fruits and vegetables in Spain. In 2023, it purchased over €3.1 billion of fresh, locally sourced produce, a 4% increase compared to 2022.
