Lidl Switzerland recorded 47% growth in turnover from its Bio Organic private label brand in 2020, compared to the previous year.
This is the second year in a row that the Swiss arm of the discounter has achieved growth in the organic segment, under its own brand.
Organic products are a key element of Lidl Switzerland's purchasing strategy and the retailer supports sustainable production methods that respect animals and the environment, with organic farming as a key pillar, the retailer said.
Organic Sales Growth
Organic sales have more than quadrupled over the past five years, it noted. The retailer’s assortment includes around 300 organic products.
In addition, Lidl Switzerland hosts four major organic weeks a year, each boasting more than 100 additional organic products.
In the fruit and vegetable department, customers can choose from up to 40 organic products, depending on the season. Also, more than a quarter of all fresh beef sourced by Lidl Switzerland is of organic quality, and is obtained from pasture-raised animals.
All Swiss Bio Organic products are produced in accordance with Bio Suisse guidelines. In addition, the 'PUSCH' foundation (an acronym for "Praktischer Umweltschutz", which literally means: practical environmental protection) rates Lidl’s private label as "very recommendable".
The discounter has said that is is aiming to further expand its organic offering and boost its commitment to organic farming.
Last year, it announced that it was adding animal welfare labelling to its meat packaging.
© 2021 European Supermarket Magazine. Article by Branislav Pekic. For more Private Label news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
