Dutch retailer Albert Heijn has extended its use of sustainably-produced meats, such as free-range or organic chicken, in its private label products.
In addition to upgrading part of its existing assortment, the retailer has introduced a new range of ready-to-eat foods, including marinated free-range chicken and free-range chicken casseroles, schnitzels and burgers. The new range will be available in 275 Albert Heijn supermarkets across The Netherlands.
In addition, all meat used in AH-branded convenience meals and salads is now either free-range or organic, or certified ‘Better Life’ if it's pork that is sourced in The Netherlands.
Albert Heijn sells more free-range- and organic meat than any other retailer in The Netherlands.
The retailer has stated that it is on a mission to promote the consumption of more sustainably-produced meats, and wants to find uses for other cuts of meat provided by animals, besides fillets, thighs or chops.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up to ESM: The European Supermarket Magazine
