Italian retailer Pam Panorama has introduced a new private label pasta line, made with 100% Italian durum wheat.
According to the retailer, the use of durum wheat guarantees the quality of the final product, maintaining the taste and consistency of traditional pasta.
The range consists of 14 formats, enabling customers to choose the reference most suited to their culinary needs.
In addition, a high percentage of gluten ensures that the Pam Panorama pasta performs well during the cooking process.
The new private label range is available at Pam, Pam Panorama and Pam Local stores.
According to local market trends, the Italian origin of raw materials is one of the main criteria for consumers when choosing products, including pasta.
In view of this, Pam Panorama opted to create a quality product with a certified supply chain, illustrated by the 'Promessa Qualità' logo on its packaging, to further guarantee that the selected wheat is 100% Italian.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
