Italian retailer Pan Panorama has introduced Semplici e Buoni, a new private-label range of products designed for specific dietary needs.
The range consists of about 60 references, divided up into five product groups. All products are produced without palm oil.
The 'Gluten-Free' line includes numerous products, from pasta to cake ingredients, suitable for coeliac and gluten-intolerant consumers.
Whole grains, biscuits and bran sticks are some of the products in the 'High in Fibre' line, which comprises breakfasts and tasty snacks that are, at the same time, balanced.
The 'Less Fat' products supply the right amount of fat to maintain a healthy lifestyle, while the 'Functional' line includes lactose-free milk and mozzarella cheese, as well as yoghurt, probiotic and anti-cholesterol drinks.
Finally, the 'No Added Sugar' line reduces consumers' sugar intake without sacrificing taste.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
