Italian discounter Penny Market has relaunched the 'Natura è' private-label range, featuring 100% Italian-origin quality fruit and vegetables sourced from integrated agricultural production.
The retailer, which is part of REWE Group, reported that the range demonstrates its commitment to the environment and biodiversity.
The range consists of 40 SKUs, both loose and packaged, which change according to seasonal availability.
The fruit and vegetable producers that supply the range are carefully selected and subjected to constant checks, while the integrated production system provides for greater coordination at all stages along the supply chain.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
