Spar Austria announced that it has again teamed up with former James Bond actor Pierce Brosnan in a
The ad features Brosnan as a Bond-esque spy. After he boards a luxury yacht with a mysterious suitcase, he sees a beautiful woman approaching in a boat.
Catching her in the act of stealing the briefcase, containing a Spar Premium delicacy, a dubbed-over Brosnan presents her with a sparkling gold dress and invites her to an extravagant meal of Spar Premium dishes.
The new advert was shot in Marina del Rey in Los Angeles, 'reflecting the glamour and gloss typical of the own brand range', the company said, and was launched in Austria at the start of December.
Brosnan has collaborated with Spar Austria since 2010.
Dr Gerhard Fritsch, marketing head at SPAR Austria, said: "We are delighted that Pierce has decided to continue his partnership with us. He is one of a few true gentlemen actors and embodies style, class and luxury, the same values that SPAR Premium stands for. The Hollywood star is a fan of SPAR Premium and is 100% convinced of its quality."
The range now includes 340 products, with increased sales of 21% in 2015. It is one of the most popular ranges in Austria today, the company said.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
