The latest UK market research data from Kantar Worldpanel has found that premium own-label lines are helping to boost the performance of Britain’s leading grocers.
According to Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, “Premium own label lines are continuing to see huge growth.”
The Best
He cites Morrisons launch of ‘The Best’ private label rate last year, which has “attracted more affluent shoppers through its doors, helping Morrisons become the fastest growing big four retailer.”
Morrisons posted 2.2% growth year-on-year, according to the Kantar Worldpanel figures, which measure the 12 weeks to 23 April 2017.
In addition, Tesco’s own-label sales were up by 6%, which helped the retailer post an overall sales growth of 1.9% for the period.
Tesco’s private label sales saw growth ‘across all price tiers – cheapest, standard and premium’, Kantar Worldpanel said.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine
