Private label share is now above 30% in almost all of Europe, the latest edition of PLMA's International Private Label Yearbook has shown.
This year's edition of the yearbook, which incorporates Nielsen data to the end of 2019, shows that private label has gained market share in 14 of the 19 countries surveyed.
In the UK and Germany, private label share remains above 40%, while in Italy, its share rose by two percentage points, its biggest gain to date.
Significant Growth
One of the biggest increases in private label share was seen in the Netherlands, which was up more than seven percentage points to 37%, boosted by the inclusion of Aldi in the data for the first time.
In France, where Aldi and Lidl are not included in Nielsen's data, private label holds a unit share of 31% and a value share of 25%.
Spain and Portugal, meanwhile, remain strong markets for private label, with store brands accounting for half of all products sold in Spain, and 43% in Portugal.
In central and eastern Europe, market share stayed above 40% in Austria and above 30% in Poland, Hungary, Czech Republic and Slovakia, while in Switzerland, private label accounts for half of products sold.
Norway led the way in Scandinavia, with private label market share climbing two percentage points to more than 34%. Sweden increased to 33%, while Finland stayed above 30%.
Lastly, Greece reported private label market share of above 31% for the first time, while Turkey saw share rise two percentage points to more than 30%.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine
