UK private label brand solutions firm Solutions for Retail Brands, or S4RB, is to strengthen its presence in the US, where it already has a contract with Walmart and other companies, through the establishment of Solutions for Retail Brands Inc. (S4RB Inc.).
S4RB provides a consultation service and cloud-based systems to aid successful retailing of private label goods, and loyalty thereof. Its CEO, Kieran Forsey, has relocated to the US to manage S4RB Inc.
“The US market is the largest private brand market and is facing a multiplicity of challenges, many of which we have already experienced in the UK,” he said commenting on the expansion, as quoted by mypbrand.com.
“We see a bright future for the private brand sector in the US and are greatly encouraged by the positive response we have seen so far.
"By taking a fresh approach, and utilising our global experience, we believe US retailers can drive greater success through their private brand ranges. This promise is underlined by our decision to expand further and to open S4RB Inc.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
