Sainsbury’s has bolstered its portfolio of higher-end private label and branded wine after a portfolio review, TheDrinksBusiness.com has reported.
Twenty-seven of the 40 new SKUs fall within the £7 to £10 price range, while its £5 to £5.50 offering will be trimmed down.
Fifteen of the new wines are to retail at between £11-14, while an additional four surpass the £15 mark.
Within Sainsbury’s ‘Taste the Difference’ private label line, there is a Californian Zinfandel by Chronic Cellars, a Marco Dell’Eva (Sartori) Valpolicella Ripasso, and a Château Tanunda from the supplier of its Château Tanunda Barossa Red Blend.
The supermarket chain has now also offers Taste the Difference Merlot-Cabernet blend from Padthaway on the Limestone Coast (southern Australia).
The buyer for Champagne and sparkling wine for Italy and the US, Emma Monaghan, said that the review marked a “consistent effort to “bolster the Taste the Difference range” and even out its premium own-label products, according to the publication.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
