UK retailer Sainsbury's has announced that it is relaunching all of its private label baked beans and pasta meals with a lower salt content.
After committing to reformulating its recipes in February 2016, the range review of 31 products is set to be completed in August. These will have an annual salt reduction of 14.6 tonnes and 59 tonnes of sugar, based on current sales trends.
Reformulation Project
The retailer says that this reformulation project offers a 'tangible benefit' for customers' health, without changing the taste.
“There’s no doubt that health is high on the UK agenda," said Judith Batchelar, Sainsbury's director of brand. "We know customers want to enjoy a healthy balanced diet and that they look to brands they trust – like Sainsbury’s – to offer solutions."
“The task of adding or removing ingredients and finding suitable replacements, that still deliver the taste and quality that a customer expects from our products, is challenging."
Continued Improvements
As well as removing salt, fat, and sugar, Sainsbury's range of beans has new packaging, highlighting that the product is a source of protein and fibre, gluten-free, and suitable for vegans.
"It’s a significant area of investment and represents a large portion of our product development work," added Batchelar.
"We’re committed to delivering healthier baskets to our customers, with the strong progress already made in reducing sugar and salt in a number of our own brand product ranges and will continue to do so, focusing on the products that are going to have the biggest impact in helping our customers live healthier lives.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
