Sales of vegan and vegetarian related products have increased by 85% at Waitrose & Partners compared to last year, the retailer has announced.
The UK-based supermarket chain said it will expand its offering with the launch of an exclusive own-label range of 25 vegan and vegetarian products.
Quick, Easy & Healthy
“The growing appetite for meat-free dishes has been reflected throughout the year with rising sales of vegan and vegetarian products, as well as the introduction of exciting and delicious new products to the foodie market,” said Chloe Graves, Waitrose’s chilled vegetarian and vegan buyer.
The new range will feature some trend-led favourites, such as Vegetarian Jackfruit Biryani, Vegan Mac and Greens, Cauliflower, coconut and chickpea pie, and Vegan Moroccan Inspired Aubergine and Grain Bake.
“In line with this growing demand, we’re excited to have developed an exclusive range of own label vegan and vegetarian products to delight customers,” Graves continued.
“The innovative dishes include complete meals for a quick and easy dinner, as well as staple side dishes, each proving that a vegan or veggie meal doesn’t have to compromise on flavour.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
