Italian retail distribution group Selex is aiming to grow turnover from its private-label range by more than two thirds by 2025, to €1.4 billion.
Selex reported private-label sales of €830 million in 2018, with significant growth (20%) in its healthy and premium private-label ranges.
Overall, the group posted 4.3% revenue growth, to €10.9 billion, despite a slight downturn in the Italian retail market.
This positive trend continued in the first five months of 2019, with the retailer posting growth of 1.2%, or 2% in like-for-like terms.
For full-year 2018, the retailer expects to post turnover growth of 4.1%, boosted by the opening and renovation of 182 outlets, in which Selex is investing over €320 million.
Private-Label Structure
Over 90% of Selex’s private-label suppliers are Italian. The group offers over 5,400 SKUs under the Selex, Vale, Su, Vanto and Il Gigante brands, ranging from basic to premium, biological to healthy, and early-childhood to ecological house-cleaning products.
The group reported that it is working on reformulating its private-label products, maximising the presence of Italian ingredients and reducing unnecessary packaging.
Market Size
Selex is the third-largest retail distributor in Italy, with a market share of 10.3% (including hypermarkets, supermarkets, discount stores and drugstores).
It consists of 12 associated companies, and its sales network boasts 2,280 stores in 90 provinces. Its best-known store banners include Famila, A&O and C+C, flanked by a host of local banners that are often regional leaders.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
