Private label brand Premia has been announced as the winner of the best private label brands category for the third time at the Best of Serbia 2016 awards.
Sold exclusively in Delhaize stores in Serbia, the Premia brand consists of over 1,000 locally sourced products and is sold in the Maxi, Tempo and Shop & Go store formats.
Besides Premia, Delhaize also sells the 365, Taste of Inspirations, Care, From Our Country, Home and Bio private label brands.
The Best of Serbia award has been organised for the past 12 years by the Serbian Chamber of Commerce, in cooperation with the Ministry of Commerce, and winners are decided based on polls of consumers, professionals and business partners.
Among the winners in the 25 categories were Plazma (best brand for daily consumption), Nektar (best beverage), Sunoko (best corporate brand for daily consumption), and Bio Panon (best new brand).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up for ESM: The European Supermarket Magazine
