A study by Kantar Worldpanel has found that Spanish consumers less on private label products last year, compared to 2013.
The ‘Balance y Perspectivas Gran Consumo 2015’ report found that consumers spent an average of €786 on private label goods last year, four euros less than in 2013.
However, the study also estimated that the FMCG sector saw a 2.9% decline in sales last year, or a 1.8% decline in volume.
Despite these declines, Kantar predicts a return to 'stability' in the retail sector, however growth in the fresh produce market will remain subdued.
Spanish consumers are also likely to conduct bigger, less-frequent shops, a return to the shopping patters evident before the downturn. In 2014, consumers made on average 206 visits to stores, three less than a year ago.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones.
