As part of a new campaign, Spar customers in the Netherlands will receive one free Spar own brand product when they buy the equivalent A-brand product in-store
This campaign, which runs during the first three weeks of September in Spar stores across the Netherlands, will see six different products promoted every week. Customers are asked to give feedback on weather they prefer the own brand or the A-brand product.
"With this campaign, we would like to highlight that quality does not need to be expensive. Our own brand products are at least as good, if not better, than products of other brands. This is why we think it’s a good moment to promote our Spar own brands", explains Spar Netherlands Commercial Director Susanne Kroon.
Feedback can be submitted at a special page on the Spar website.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
