Spar UK ‘s private-label range of ‘ready meals’ is to get a make-over this October. The retailer has announced it is launching three new ready meals, inspired by popular restaurant and pub fare, to reflect the rising demand for options in convenience food.
The main ready-made meals to be added will include a Malaysian Butternut Squash Curry, a Piri Piri Chicken & Spicy Rice dish and a Meatball Pasta Bake.
Further additions are two microwaveable ready-meals, involving jacket potatoes and two new products in the Italian range - a Tomato & Mascarpone sauce and Garlic & Rosemary flatbread.
Susan Darbyshire - Brand Director for Spar UK - said: "We know that 'meal-for-tonight' shoppers have bigger baskets, spend more and shop more often and we also know they want to spend as little time as possible preparing and cooking. It’s therefore vital that we offer them a complete meal solution with tasty recipes that take under 30 minutes to cook."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine
