The French supermarket chain Match has today (16 June) launched a new loyalty card scheme which will allow its customers to transfer accumulated points directly into euro, as well as avail of discounts on its private label products, LSA reports.
When they are purchased in pairs, a reduction of ten per cent on Supermarchés Match’s own label goods is available if the customer has earned enough points through its “C ma carte” programme. Flyers and point-of-sale advertisements have been made to promote the scheme.
Pierre-Yves Fenot, marketing director at Match, said, “In times of crisis, a change is needed. The points system as it was did not allow people to see clearly enough the benefits.” He added that it will also help to attract younger shoppers..
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly.
