Some 27% of Swiss shoppers purchased more private-label products last year than in previous years, a new study by Nielsen has found.
The Nielsen Consumers 2018 report found that 57% of shoppers also compare the prices of private labels to those of brands, with close to two thirds preferring to purchase products that are on special offer.
The study also found that 55% of Swiss shoppers are willing to pay more for quality products, however, price sensitivity is also increasing, with 52% of Swiss consumers claiming to know the price of everyday products.
Grocery Spend
Swiss consumers spent around CHF 33 billion (€28.62 billion) last year on grocery shopping, according to Nielsen – around 1% higher than the previous year. They also increased their purchasing frequency to 139 times a year. The average shopping basket was valued at CHF 41 (€36).
Swiss hypermarkets saw their sales decline last year (-1.4%), with traditional supermarkets (+0.3%) and large supermarkets (+0.4%) posting relatively flat sales.
Small supermarkets (+3.1%), convenience stores (+2.7%) and hard discounters (+4%) all posted format sales growth, however, indicating that Swiss consumers are looking for greater convenience when shopping.
Grocery brands and retailers spent around CHF 6 billion (€5.2 billion) on advertising last year – an increase of 11% on the previous year – Nielsen found.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
