Système U’s private label wine range, Club Vins et Terroirs, is set for another strong performance during autumn French wine sales, LSA reports.
Launched in 2013 with only 35 wines in its portfolio, the range already accounts for 15 per cent of the retailer’s viticultural sales, with strong year-on-year performance thus far. Last year, the private label line boasted 50 wines, and this year has 65 in its list.
Last year over two million Club Vins et Terroirs wines were sold.
A new website dedicated to the wines allows Système U customers to order between three and six wines online as part of a click-and-collect service. These can then be collected at over 1,500 outlets across France.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly.
