Tesco has added to its Tesco Finest private-label wine range with ten new SKUs.
Among these are a 2011 Tesco Finest Margaux (£11), a Saint-Émilion grand cru (£16), a Barbera d’Alba 2013 (£8) and a Valpolicella Ripasso 2014.
“The introduction of the new premium wines is the latest stage of Tesco’s journey to develop its wine range, by improving the quality, selection and availability, and simplify the pricing of their own-label wines,” the UK retailer said in a statement.
“We are seeing that a large number of customers are looking for a terrific wine to celebrate a special occasion, or to be an interesting talking point at the dinner table."
“We believe we’ve found some real hidden gems amongst some brilliant classics. With the help of our fantastic winemaking partners, we’re able to bring these once-exclusive wines to shoppers across the country.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
