As the latest IRI data shows that in the last 52 weeks demand for leafy salads has grown by 13 per cent whilst demand for lighter, healthy salads is up by 19 per cent, British supermarket chain Tesco has announced that it has more than trebled its ‘on the go’ salad range to nearly 50 lines.
Now included in the private-label salad range from Tesco are new exotic salad offerings such as finest Crayfish and Mango, finest Coconut Asian Chicken, finest King Prawn, Spicy Charlotte Potato Salad with Sour Cream and Lime Dressing, Salmon and Edamame Sushi Rice and Yakitori Chicken Sushi.
Speaking on the supermarket own-label prepared salad range, Tesco salad buyer Helen Dwyer said: “The quality and range of ready to eat salads has improved so much in recent years that they are attracting shoppers who might otherwise have bought a sandwich, roll or wrap."
Traditionally, sales of prepared salads would rise during the summer months and drop again during the winter, she explained.
"Now, because of the exciting number of new gourmet salads available that demand is not only sustained throughout the year, but is bringing in plenty of new customers who might otherwise have chosen a sandwich as a lunchtime snack."
The current boom prompted the grocery retailer to launch what it believes to be "among the most sumptuous and wideranging ‘on the go’ salad range available on the high street but at equally mouth-watering prices".
“We’ve included something for everyone – from our finest top of the range lines to lighter sushi rice salads and Healthy Living range for those looking to maintain a balanced diet.”
The new Tesco ‘on the go’ salad range also includes four new first to market lines that can be eaten hot or cold, she concluded.
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