Retail giant Tesco has added more products to its range of plant-based SKUs in the UK, following an increase in demand for vegan food.
In 2018, demand for chilled and frozen vegan food in Tesco rose by more than 50%, the company noted.
In order to meet growing demand, the retailer has launched its first vegan party food line, as well as a Christmas vegan sandwich.
It has also doubled the supply of its vegan festive main-course dishes.
A Range Of Options
Some of the new additions for Christmas include roasted vegetable galette, cauliflower Wellington, festive stuffed butternut squash, and festive nut roast.
The director of plant-based innovation at Tesco, Derek Sarno, said, “People looking for plant-centred options for holiday meals no longer need to worry about being considered an afterthought at the Christmas dinner table or party.
“In fact, the only thing they’ll need to consider is making sure these mouth-watering dishes don’t get snatched from under their noses by other guests,” added Sarno.
Other party food items include Moroccan spiced cauliflower, sultana and harissa rolls, and roasted butternut rolls seasoned with spiced pearl barley and herbs.
Festive Vegan Sandwich
Tesco’s Wicked Kitchen range will also launch a festive vegan sandwich – a Bubble and Squeak special with spiced potato and vegetable-style fritters with chestnut stuffing, tangy cranberry chutney, and crisp red cabbage.
Tesco’s new Christmas range follows the successful launches of new products by the European plant-based food brands Oumph! and Vivera earlier this year.
In September of 2018, Wicked Kitchen won PETA's 2018 Vegan Food Award for the best vegan range.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
