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Positive Performance For Morrisons’ New Private-Label Range

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Positive Performance For Morrisons’ New Private-Label Range

A new premium private-label range at UK retailer Morrisons is "already proving very popular", the retailer has stated, with over half of customer...

Asda Introduces Private Label 'Slimzone' Line

UK retailer Asda has added a new diet-conscious private label brand, Slimzone, which features a range of frozen meals and meat products which are free to c...

Pierce Brosnan Shakes Up Spar Premium Ad

Spar Austria announced that it has again teamed up with former James Bond actor Pierce Brosnan in a new TV marketing campaign for its top-shelf own-brand l...

Amazon Launches New Private-Label Snack Line

Online giant Amazon is pushing its way further into the grocery sector with its new private-label food offering, a snack line called Wickedly Prime. It is...

Italian Private-Label Market Worth €10 Billion In 2016

The Italian private-label market is set for a recovery in 2016, after three years of declining sales, reports daily Il Sole 24 Ore. According to the lat...

Lidl Italia Promotes Brand In Warner Bros Movie

Lidl Italia is investing in innovative marketing, with the aim of reaching an increasingly wider audience, using the power of film. The retailer recentl...

Coop Switzerland To Sell Insect-Based Foods

Coop Switzerland has announced that it will work with start-up Essento to produce insect-based products, such as burgers and meatballs, following a de...

Musgrave Exports SuperValu Private Label To China

Irish food wholesaler the Musgrave Group announced on Thursday that it will begin exporting SuperValu private label products to China, through a partnershi...