UCC Coffee Europe has launched a new coffee brand, backed by UCC Group (Japan) – a global coffee company with an annual sales revenue of €2.58 billion.
The launch of the Ueshima Coffee Company brand brings Japan's number one coffee to the UK for the first time, challenging European coffee brands currently driving the global coffee market.
Established in Kobe in 1933, Ueshima Coffee Company is on a mission to pioneer Japanese coffee culture across Europe.
Driven by its founding principles of craftsmanship, innovation and sustainability, its launch range delivers a line-up of unique, sustainable and premium coffees representing an authentic taste of Japan.
The products are now available online at www.ueshimacoffeecompany.com. It plans to expand the range in the spring of 2021 and roll-out the products in the grocery retail and out-of-home channels.
A phased launch in other European markets is also planned from late 2021 onwards.
Paul Molyneux, CEO, UCC Coffee Europe, commented, "The Ueshima launch is a key move for UCC. We have capitalised on the rich experience of our Japanese coffee business to develop the brand.
"This is a single-minded launch that taps into the biggest growth opportunities in the market and will bring a new coffee experience to consumers who appreciate a distinctive cup of coffee."
The Ueshima launch range includes beans, roast and ground coffee, Nespresso® compatible aluminium capsules, and coffee bags in three inspirational blends – Tokyo Roast, House Blend and Fuji Mountain.
Created by its Japanese coffee masters (Q Graders), the blends use original recipes and modern roasting profiles to suit European tastes.
The range is 100% Rainforest Alliance certified, with 100% recyclable packaging through local waste stream or its partnership with TerraCycle®.
Complementing Ueshima's authentic flavours is its stylish, Japanese inspired packaging design, which firmly sets it apart from other coffee brands.
Each illustration has been thoughtfully crafted by Japanese calligraphy artist KASHUŪ, in a style born out of traditional Shodo calligraphy to evoke the flavour of each of the coffee blends.
For more information visit, www.ueshimacoffeecompany.com.
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