Italian retailer Unes has launched a new private-label range of eco-sustainable products dedicated to home and laundry care.
Developed in line with Italian environmental association Legambiente, the Green Oasis Casa product line uses raw vegetable materials, including sugar beet waste.
The product line is biodegradable and features a reduced amount of volatile organic substances and other pollutants.
In addition, all bottles of Green Oasis Casa products are made from 100% recycled plastic. The fragrances used are delicate and contain very low amounts of allergens, while the range is completely colourless.
The Green Oasis Casa line consists of products for the care of crockery, appliances, surfaces, bathroom and laundry. They can be purchased in U2 Supermercato stores, as well as online, on Amazon Prime Now.
Premium Private Label
Green Oasis Casa is part of Unes's project Green Oasis, a new premium private-label brand developed according to responsibility credentials.
The new brand shares the values of Unes's premium private-label food brand, Il Viaggiator Goloso, which accounts for 15.5% of private-label sales in Italy and 42% of Unes's turnover.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
