Italian grocery retailer Unes/U2 has opened its second store dedicated to its premium private label brand Il Viaggiator Goloso in Milan.
The store-in-store is located within the Iper La Grande hypermarket in Italy’s largest shopping mall, Il Centro in Arese.
The Il Viaggiator Goloso store has a sales area of 140 square metres and the food offer includes fresh and frozen products.
The latest store comes after the opening last November of the first Il Viaggiator Goloso outlet in downtown Milan (Via Belisario), after the successful performances of two temporary stores during the festive season.
According to Unes/U2, the latest weekly sales figures up to 19 February show that recurring sales of Il Viaggiator Goloso products are up by 45.7%, while overall turnover is up by 7.1% in the same period.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
