Waitrose & Partners has announced plans to launch a new assortment of frozen meals comprising 24 items ranging from classic pies to quick and easy ramen noodles.
The retailer has implemented innovative cooking techniques like 'sous vide' and 'en papillote' to give these products a modern and luxurious twist.
The products will be available for sale in Waitrose outlets as well as online by the end of May.
'Quality Ingredients'
Product developer at Waitrose & Partners, James Bennington, said, "In developing this range we wanted to make sure our customers were getting top quality ingredients and a range of flavours, textures, and cooking techniques."
"We believe there is something for everyone in this range and by using our innovative freezing techniques it means we can offer extremely fresh produce, ready to cook straight to our customers," Bennington added.
The decision to launch the range was backed by a 500% increase in demand for frozen ready meals on Waitrose's website, the company said.
Product Highlights
The range offers sustainable British Ray wings in lemon butter and capers cooked in ‘en papillon’ style.
Other items include Italian-inspired slow-cooked pork belly, Keralan cod, squid and king prawn curry, and king prawn and miso ramen.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
