A market study by Kantar Worldpanel Portugal has revealed that 40% of Portuguese citizens consume supermarket products such as chips and soft drinks outside of the home.
Hypermarket Continente (owned by retailer Sonae) and supermarket chain Pingo Doce (operated by Jerónimo Martins) are the preferred retail chains to purchase goods for chomping on the go. These include chips, chocolates, packaged pastry, savoury snacks and chewing gum, among others.
However, the overwhelming share of out-of-home consumption (98.5%) is concentrated in the HoReCa channel, i.e. coffee shops, snack bars, restaurants, fast food chains and bakeries.
Coffee continues to be the most consumed product out-of-home (for 84.7% of consumers), followed by soft drinks.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
