Ahold Delhaize, which was granted competition approval at the weekend, has unveiled its new logo, which encompasses both the 'crown' emblem used historically by Ahold and the 'lion' insignia formerly part of Delhaize's logo.
In a statement, Ahold Delhaize said that the new company 'is a leader in supermarkets and e-commerce – 22 market-leading local brands with 6,500 stores in 11 countries'.
It commences trading today on Euronext Amsterdam and in Brussels under ticker symbol AD, and will publish second quarter and first half results on August 25 for the Ahold and Delhaize entities on a standalone basis.
“Today is the start of an important new chapter and a unique opportunity to deliver even more for customers and communities, associates and shareholders," said Ahold Delhaize chief executive Dick Boer.
"Building on common values, complementary operations and proud legacies of success, we move forward with leading positions particularly on the United States East Coast and in Europe. Our strong e-commerce businesses and 22 great, local brands each share a passion for delivering great food, value, and innovation for customers, and for making a difference in their local communities."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
