Albert Heijn has announced the appointment of Raf Van den Heuvel as the general manager of its Belgian operations, effective 1 August 2019.
'The Right Person'
Commenting on the appointment, CEO Marit van Egmond, said, "We’re entering the next phase of growth and are confident that Raf is the right person to lead Albert Heijn Belgium forward; he has been involved from the start of the brand in Belgium and knows its customers, franchisees and associates like no other."
Presently, Van den Heuvel serves as a commercial director with the retail group and will succeed Luc de Baets, who is retiring from the position.
CEO Marit van Egmond thanked de Baets for laying a strong foundation for Albert Heijn in Belgium, and added, "Led by Luc since 2014, Albert Heijn has grown to be a popular supermarket among Belgians."
Expansion Plans
Earlier this year, Ahold Delhaize announced plans to open 30-50 Albert Heijn stores in the country in the coming years.
It currently operates 43 stores in Belgium.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
