Albert Heijn has announced that it has commenced the next step of its rollout of Nutri-Score nutrition labelling.
The retailer has added the Nutri-Score ratings of 6,000 own-brand products to electronic price tags in shops, and the Nutri-Score logo can be found next to products on the retailer's app and on ah.nl.
In the coming months, more own-brand products will also incorporate Nutri-Score on their packaging.
The retailer said that it will inform customers extensively throughout the process and will investigate how they experience Nutri-Score in the coming months.
Nutri-Score
With Nutri-Score, consumers can see at a glance which products within a product group feature a healthier composition, by presenting the nutritional value of products via a clear letter and colour coding system.
'A' is dark green and stands for products that have the healthiest composition within a product group.
'E', meanwhile, is red and is shown on products with the least healthy composition.
The Nutri-Score system was developed by French scientists and has now been introduced in Germany, Spain, Switzerland, Luxembourg, and Belgium.
Nutri-Score labelling is expected to be officially used nationally across the Netherlands in the first half of 2022 after final approval from the ministry of health, welfare and sport.
Healthy Lifestyles At Albert Heijn
Marit van Egmond, general manager of Albert Heijn, said, “With Albert Heijn, we want to make better food accessible together. For everyone. And a healthy lifestyle is more important than ever. That is why we have long been a strong supporter of the introduction of Nutri-Score.
"We are convinced that this food choice logo will help our customers make healthier choices. And not only for a product with an A or B score, but also for a product with a D score instead of an E score. Every step counts!"
Van Egmond added that Albert Heijn offers the widest choice of products with an A or B score and the retailer has been structurally improving its own-brand products for years.
"Of course we want to inspire and support everyone to start 2022 in a good and healthy way. Nutri-Score helps, but also our FoodFirst Lifestyle coach. This free app offers advice, inspiration, countless health challenges, videos and exercise, nutrition and meditation schedules. Experienced coaches advise on a lasting healthy lifestyle change," she added.
©2022 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
