Albert Heijn has launched an add-on widget for its Allerhande recipe websites, whereby users can add an ingredient to their virtual basket with one tap.
More than 14,000 recipes are currently available on Albert Heijn's recipe websites.
Once ingredients are selected, customers can choose to collect their groceries in store or get them delivered.
In addition, third party recipe sites and bloggers can also avail of the service, through an affiliate partnership with ah.nl.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
ADVERTISEMENT
