Dutch retailer Albert Heijn, which is part of Ahold Delhaize, achieved a market share of 34.9% last year, according to Nielsen data.
Commenting on the business' performance, chief executive Marit von Egmond said that Albert Heijn made 'great strides' over the course of the year.
“We want to make it easier for our customers every day," she said, "to eat better, to do their daily shopping wherever and whenever they want and, of course, to make shopping affordable."
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Over the course of the year, the business renewed the product offering in more than 100 stores, with an addition focus on healthy and fresh items. In addition, it unveiled 'Prijsfavorieten' (Price Favourites), which offers 1,000 SKUs at the cheapest possible price, recognisable in store by the presence of a blue 'thumb'."
von Egmond added that the year ended with an "unforgettable Christmas for our customers. I look forward to a new year full of opportunities to help them even better".
The retailer added some 21 new stores to its estate over the course of the year. It now operates 49 stores in Belgium, up from 42 a year earlier.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
