Dutch retailer Albert Heijn is offering business customers a 10% discount on all organic products.
The discount also applies to its AH Terra range - a fully plant-based own-brand assortment offered by Albert Heijn, the company added.
Th initiative is part of the retailer's 'better food' offering, which focuses on sustainability and health.
“Sustainability is very important to many of our customers, just like it is for us,” stated Rob Heesen, director of business development and partnerships at Albert Heijn.
“In this way we help our business customers to choose organic and plant-based options more easily,” Heesen added.
Health And Sustainability
The business market is witnessing a growing demand for healthier and sustainable products, according to the retailer.
In addition, companies and offices, both large and small, have been dealing with a changing need for lunch in recent years.
It is partly due to hybrid working, which makes it difficult to offer healthy and varied lunch and snack options to employees.
The discount on the Bio and AH Terra range is Albert Heijn's 'next step' in expanding its offering with a focus on convenience, security and benefits for the business market.
The retailer is offering new customers a shopping credit of €50 to encourage them to explore the Bio and AH Terra range.
AH Terra, Organic Products
Albert Heijn launched the AH Terra range last year with 250 plant-based products.
Recently, the retailer expanded the range with no fewer than 50 products as it seeks to contribute towards a more sustainable food system and the protein transition.
The retailer offers around 1,900 organic products, which translates to an organic option for almost all daily groceries in the store.
