Aldi is set to invest €60 million in a ‘reboot’ of its stores in Ireland, where it currently operates 129 outlets, as part of its Project Fresh plan, reports IrishTimes.ie
A large part of the plan will include expanding the discount retailer’s fresh foods offering in Ireland, and increasing chiller space by as much as 40% in its stores. The Irish Times says this will allow it to widen its range, as well as fine tune its strategy to meet growing consumer demand in Ireland for fresh, local food.
Project Fresh will see fresh produce departments relocated to the front of Aldi Ireland’s stores, and the retailer is also trialling in-store bakeries at its stores in Wilton, Cork, and Newlands Cross in Dublin.
The new format can already be seen in a selection of stores, such as in its Sallynoggin branch in Dublin, but it will take up to five years to implement the changes across all of Aldi’s Irish stores.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
