German discounters Aldi Nord and Aldi Süd have announced the launch of the 'Simply Better Living' campaign to promote healthy and nutritious food options.
"To eat consciously and to live a healthy life does not have to be complicated and expensive," said Dr. Julia Adou, the head of corporate responsibility at Aldi Süd.
"With our campaign, we want to raise the consumer's awareness of how easy a balanced and varied diet can be integrated into everyday life."
As a part of the campaign, the discounters aim to cut around 6,000 tonnes of salt and sugar in almost 860 private-label SKUs.
These will include baked goods, cereals, soft drinks, dairy, and children's food items.
Customers' Choice
The discounters will also organise product tastings, and allow customers to vote for their favourite items. For example, Aldi Süd has called for a tasting of its fruit nut bar, which is available in three flavours, before it is launched in May of this year.
Around 1,000 customers and employees will taste the bar, over a period of three weeks, and share their ratings on the aldi-inspiriert.de platform.
Customers at Aldi Nord will get the option to on vote on products and recipes shared on company's online channels. It will also share simple tips on how sugar can be reduced or replaced in certain dishes.
The discounter said that it will also provide a wide assortment of organic products, along with vegan options.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
