Two months on from its arrival in Italy, Aldi has opened 25 stores in the country, and has welcomed more than one million customers into its outlets.
The progress made to date means that the discounter has now exceeded half of the goals outlined in its development plan for 2018, which anticipates 45 store openings across Northern Italy.
Regional Presence
The group is currently operating in six Italian regions, Emilia-Romagna, Friuli Venezia-Giulia, Lombardy, Piedmont, Trentino Alto Adige and Veneto.
So far, Aldi Italia stores have been opened in the municipalities of Arcore (Monza e Brianza), Bagnolo Mella (Brescia), Borgo Valsugana (Trento), Cantù (Como), Castellanza (Varese), Concorezzo (Monza e Brianza), Conegliano (Treviso), Curno (Bergamo), Ferrara, Fidenza (Parma), Gambarare di Mira (Venice), Manzano (Udine), Marcon (Venice), Novara, Peschiera del Garda (Verona), Piacenza, Reana del Rojale (Udine), Ronchi dei Legionari (Gorizia), Rovereto (Trento), San Donà di Piave (Venice), Spilimbergo (Pordenone), Stezzano (Bergamo), Trento, Trieste and Verona.
The design of the stores, developed ad hoc for Italian customers, is based around a 'simple and pleasant' shopping experience, with Aldi selecting a refined selection of products in order to better appeal to Italian shoppers.
Significantly, 75% of the products come from Italian suppliers, while 85% of Aldi's offer is comprised of private label brands.
Logistics Investment
Elsewhere, Aldi and developer Vailog have announced the start of construction works for a new logistics centre in the municipality of Landriano (Pavoa).
The new logistics facility will boast 52,000 square metres of warehousing and approximately 3,700 square metres divided between offices and a training centre, the Aldi Accademia, for training new employees.
Once completed, the new storage facility will allow the retailer to improve supplies to stores in the North-West regions.
The new warehouse joins an existing facility in Oppeano, in the province of Verona, which boasts a total area of over 56,000 square metres.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
