Discounter Aldi plans to conclude 2023 with a bang, expanding its Spanish network to more than 430 outlets.
The discounter plans to open ten new stores across Spain in December, according to Spanish daily El Economista.
This surge of openings will focus on areas in which Aldi already has a strong presence, such as Madrid, Andalusia, and Catalonia. Additionally, Aldi will reinforce its presence in the Canary Islands and the Balearic Islands.
Specifically, Aldi plans to open new stores in San Bartolomé (Lanzarote), Ciutadella (Menorca), three in the province of Granada, two in Barcelona, and one in Deltebre (Tarragona). The new outlets will complement the recent store openings in Torrejón de Ardoz (Madrid) and Albox (Almería).
Geographical Focus
Aldi's expansion is particularly noteworthy in Andalusia, where it now has 97 stores, making it the region with the highest Aldi presence. The company has also experienced significant growth in Catalonia, with eight new stores, and in the Balearic Islands, with four new establishments.
Aldi's expansion is in line with its aggressive growth strategy in Spain, where it opened nearly 100 new stores in the past three years, averaging 40 annual openings in 2021 and 2022.
Customer Boom
The discounter has grown the number of its customers in Spain by 27% in three years, with some seven million families regularly shopping at Aldi every week.
According to data from Kantar, 45% of consumers now consider Aldi their go-to store for discounted groceries, marking a 37% increase from just three years ago.
Elsewhere, the data showed that 773,000 new consumers have commenced shopping at Aldi in the period from September 2022 to September 2023.
Since 2020, Aldi has successfully increased its household penetration by 26% and has witnessed a 30% rise in the frequency of purchasing trips among its loyal customers.
