Aldi Süd has announced it has reduced the prices of select fruits and vegetables in all 2,000 of its stores in Germany, commencing 6 March. The move comes after Aldi recently lowered prices on butter, milk, and coffee.
Among the fresh produce items to be reduced are Natur Lieblinge mangoes, reduced from €1.49 to €0.99; grapefruit, reduced from €0.59 to €0.49; spring onions, from €0.69 to €0.49; and Braeburn apples, reduced from €1.29 to €0.99.
"Fresh fruits and vegetables are an important part of a balanced, conscious diet," Aldi Süd spokesperson Erik Döbele said. "That's why we make sure our produce arrives daily at our stores fresh. As the inventor of discount retailing, offering good quality at the best price is in our company's DNA."
Read More: Top 10 European Countries By Fruit And Vegetable Consumption
Value For Money
According to a recent study by YouGov, Aldi Süd and Aldi Nord were considered as offering the best value for money among German supermarkets.
YouGov's price-performance ranking for this year, conducted in cooperation with Handelsblatt, awarded Aldi the top spot in the food retail category with 54.9 points on a scale of -100 to +100. This marks the third consecutive year that Aldi has been named the winner of the price-performance ranking, the retailer said.
“Aldi is there for everyone,: commented Gianfranco Brunetti, managing director marketing and communications Germany at Aldi Nord. "We want good quality to be affordable for everyone - that has always been our claim, according to which we act.
"We are therefore very pleased to have emerged as the winner in the price-performance ranking for the third time in a row."
© 2023 European Supermarket Magazine – your source for the latest fresh-produce news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
