Amazon has announced that it will imminently launch a grocery arm in India under its banner KiranaNow, which will deliver food and other supermarket goods to people’s homes in between two and four hours, InternationalSupermarketNews.com reports.
Initially, the service will only be available in the south of the country. Its most direct rivals will be BigBasket, the online food supplier with a portfolio of 14,000 products, and Reliance Fresh Direct. It will also compete with ‘hyperlocals’ Grofers (which promises delivery within an hour and a half and trades within a four-mile radius) and PepperTap.
An unnamed Amazon source said of its recruitment drive, "Right now, we require 130 delivery [personnel] for 14 collection centres around Bengaluru. KiranaNow will pay anywhere between R10,000 and R16,000, including incentives, to delivery [personnel]."
Reportedly, Amazon India has signed contracts with ten to 15 supermarket chains to assist in its new venture.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
